“There is nothing as sweet as success” might be a trite statement but the realization that success will always thrive when disaster strikes is not stale. Archaeology, linguistics, psychology and now genetics attest to it. Successful people have a greater chance of giving birth to children, of getting married and on average, of surviving disease outbreaks like Ebola. A recent research conducted globally on genetic diversity during a period where genetic diversity was declining globally found that those who were wealthy and successful had a better chance of having their genes inherited than those who were not. The consequence of this is related to chances of surviving against diseases and inheritance of genetic traits. In another related archaeological study it was found that men who were wealthy, measured by the tools recognized with the rich at that period, the Neolithic, or stone age, had access to better land than those buried without tools. Class existed in the stone age! These two studies conducted at about the same period, the stone age, are not treatises on materialism. They emphasize what is known by man for ages: the successful will always dine with Kings. But the question those researches did not breach is: what is the definition of success? I really wanted to read the article, the first that related wealth and success to genetic diversity, because it made a relation to “survival of the fittest.” Fittest is a quarrelsome word in biology. Take a Bill Gates. Is he the fittest on earth? Yes, if you were living in a democratic country where the rule of law is adhered to, but no if you were living in a country ravaged by years of warfare like Afghanistan or Iraq. Well defined property rights do not exist in such countries! During the Neolithic the main occupation was sedentary farming. Farming requires physical prowess and knowledge of the supernatural forces that controlled agriculture. That was sufficient to be successful. Success does not always translate to material wealth, but success is enough for genetic advantage. Success in the information age is related with the ability to code, to use multiple intelligences, to understand data and how data relates to the world around us and to make money, physical cash. The two researches above are not treatises on materialism but an exhortation to be successful. Success is what nature wants. Success is what everyone smiles upon. Excellence is a good that must be pursued by the modern man.