Do you think that your customers patronize you because your price is right? Have you been made to believe that giving constant coupons and discounts is a sign that your products are top quality and better than other brands? Consumers have various theories about what the market and marketing is all about. Some would tell you that when the price of a product is low, then that product is of low quality. On the other hand, some would claim that they had a poor deal when the price of a product is high while others would also claim that a high price means that product has a high quality. These are naïve theories, consumer research experts tell us, but they are the wont of the market. Because of these myriad of thoughts in the mind of your customer it is important that sellers, marketers and advertisers be careful when trying to influence the public.If you try to influence your customers using price, your strategy would backfire based on labeling. If you tried using label and people influence, your strategy might backfire based on price or even the perception of that particular product in the market, which perception has been created by another company who must wield huge influence in the market.