Saturday, February 12, 2011


I know LIzzy, the proprietor of Lizzy Business Center, as one would know a friend and a neighbor. I know when she started her business. When she came to the neighborhood, she was working under a master, (I wish he was in Satellite town when this story was being written). He used to only take care of her meals and other stipends, but how amazing that with a skillful use of thriftiness and rising early for the day, LIzzy has been able to make a humble business, that of selling prepaid cards for GSM networks in the country and offering mobile phone calls at fifteen naira (N15.00) per minute, an enviable one.

Granted, the business of selling prepaid recharge cards and offering paid mobile calls to the public requires humility and a readiness to serve. I think that is why many persons look down on this sort of business. But, how many persons know what the profit will be when you first start the business. You have to ask Lizzy and she’ll tell you that your profits will be next to nothing.

She had to offer other services to make ends meet like renting of Nollywood films nollywood films. Those services have been discontinued. It is amazing how much thriftiness is required for a startup in this business but when the momentum has been put forward, you’ll never want to stop.
Lizzy is one of the first business people to open her shop for the day. She’s up as early as 6:30 am. Very interesting indeed. She has to do this so that her customers who want to make early morning phone calls before they go for their business during the day can find her sitting down at her yellow canopy, a handset on her hand and a smile on her face.

At these times of poverty and high unemployment, we need to celebrate women of thrift like Lizzy. I believe so.

One thing though she should do is expand the business. She should return to the days of renting Nollywood movies. It will really do her much good. She can also offer snacks and make the place a little beehive for her nighttime customers, just my suggestions.

And if you think she looks lovely in the picture, then she could be your woman. She is still searching for the perfect man. I wish her all the best in her search.
This is my take for this week on people around my neighborhood who have to be admired in one way or the other because they bring smiles to our lives.

To reach her:

Name: Elizabeth.
Business place: Lizzy Business Center, Kessington Broadway, by Michael Orija Street junction, Satellite town, Lagos.
Mobile Phone numbers: 234-8036942874, 234-8084844825
She sells recharge cards for all networks in Nigeria. Her calls per minute are fifteen naira (N15.00).   

follow me on twitter, @emeka_david

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